Another important benefit of Meta Tags is in allowing you control of how your website presents in search results for the attributes within Meta Tags of Title and Description. This way you have every opportunity to create interesting, relevant and clickable titles and descriptions that can greatly help your Internet marketing efforts.

DO NOT leave this to chance, if you do, the search engines will probably just pull the first lines of text on that web page and that is what will show up in the SERPS.

Meta Tag Optimization Attributes:
A. Meta Title - By far the most important tag is the title tag and it must have your
keywords, and the keywords should be at the beginning of the title. Also the title should be interesting because this is what searchers will see in the results and so you want the titles to be eye-catching, clickable and most important to the point! Be direct, searchers are looking for something specific, so give it to them.

Meta Title vs. On-Page Title
On Page Title is the one the visitor sees on your page, such as the title of a blog post or inner web page. The Meta Title is the title in the Meta Tags that the search engines will look to for the SERPS. The Meta Title is the one that shows up in your web browser tabs as shown in the image below.

So, you can make the title the visitor sees longer and more detailed if you wish, while still including your keywords, but the Meta title can be shortened to comply with Meta Tag character standards and to zone in on keywords, but make sure it is still attractive to get the click from searchers.

Meta Description – Description should be no more than 165 characters. The
description should include your keywords at the beginning and elaborate on what you
offer. Once again, this is your chance to get a click-through, be precise and get to the
point of what you are offering as related to your title keywords. Make it eye-catching and
interesting.

3. Meta Keywords - Least important because whatever keyword you want to rank for
and have Google relate to your site to is best achieved through keyword density within content and backlink anchor text. However, there are some search engines that do crawl 8 Step Checklist for On-Site SEO – JR’s Internet Marketing Strategies and utilize your keywords in the Meta Tags and you should still add them as suggestions for Google, it can’t hurt.

Meta Tag Generator Tools
Static Websites – As I stated before, many website builders will have the Meta Tags area where you can enter your information in English and have the HTML code automatically generated for you. You can also check out Meta Tag Builder and Site-Up MetaTags.

Wordpress - If you are using Wordpress software then download the All-In-One SEO Pack plugin which is the best tool for customizing Meta Tags for the home page and each sub page and post page of your blog.

Related posts:

1. Search Engine Friendly Pages
2. Introduction to Search Engine Optimization
3. SEO Tips With Wordpress To Ranked Tops In Google